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Account Executive
Closing Date: Dec. 20, 2010
| Employer: | Modea |
| Job Location: |
Blacksburg - Montgomery County |
| Employment Type: | Full Time |
Description: | Do you have a passion for digital media and advertising? Do you want to be at the forefront of discovering and learning about the latest and greatest digital technologies? Modea is searching for the next account services superstar to drive account related strategic initiatives. This position will help lead the conceptualization of new digital campaigns, while working with Modea's growing list of clients. The position is responsible for ensuring that account expectations are exceeded and all strategic initiatives related to an account work.
Reports to: Director of Strategy, Account Services & Business Development
Essential Duties and Responsibilities
Interface with assigned accounts daily to provide solutions, manage expectations, and then ensure that these expectations are exceeded
Create inspiring, relevant creative briefs and translate insight into ideas and subsequent management of ideas across all media
Apply, develop and conduct different primary research techniques to garner and unearth insights that spark the creative process
Lead brainstorming sessions that inspire focused creative thought
Execution of appropriate creative projects across media - brief writing to presentation
Responsible for evaluating and optimizing campaigns in the marketplace through key metrics analysis, traffic analysis, multivariate testing, etc.
Help drive the digital strategy for the company
Communication Skills
Clear written and verbal presentation skills
Ability to present in a manner that influences and leads others around a great idea
Ability to see, communicate and implement on the brand level
Ability to manage people and projects
Able to communicate in a clear, coherent and professional manner
Account Relationships
Owner of assigned accounts, responsible for client and internal team management
Ensure that strategy and account direction are on target and meet client defined goals
Leadership Responsibilities
Natural manager
Self-starter, goes above and beyond on tasks
Ability to lead a room/team in thinking
Qualifications
Bachelor's degree
4-6 years experience in advertising as a planner or account executive at a digital agency or on a creative brand's digital team
Proven quantitative research experience and qualitative research experience (tracking studies, focus groups, in-depth interviews, ethnographic research - any type of interviewing skills) with an ability to see and adapt insights
Passion for being at the forefront of the discovery and research of new digital technologies and trends
Innate curiosity and aptitude to learn about marketing, brands, advertising, communications, culture, people, etc. a burning desire to dig into what makes them tick
Creative and/or an appreciation for creativity
Seeks out opportunity and challenge
You must be authorized to work in the US full-time at our offices in Blacksburg, VA.
About Modea
Modea is a full-service interactive marketing and advertising agency. We have grown rapidly since 2006 with a core group of Fortune 1000 clients by providing an increasing range of creative, consulting and technology solutions. We create partnerships with forward thinking companies where we have the opportunity to create legitimate and ongoing business results. We do this by providing cutting edge and cost effective online solutions that solve our customers problems. The more our clients work with us, the more responsibilities they place on us. The same can be said of our team membersthe more responsibility they take on, the more they are given. We foster employee growth by investing heavily in personal and professional development. We believe that our employees are our single greatest asset and maintain an amazing company culture to prove it. Check out our latest work at http://www.modea.com/reel.
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